I've been researching the sneaker market lately, and it seems like everything has the same silhouettes and hype cycles. Instead of concentrating only on drops and collaborations, I'm investigating whether there is still space for a sneaker company that emphasises cultural storytelling and meaning.

I haven't revealed all the details yet, but I would appreciate frank feedback from sneakerheads or designers:
– What is lacking from the current sneaker market?
– Which cult or underappreciated brands truly catch your attention?
What would compel you to pause and consider a new brand?

Before I go further, I'm just trying to learn; I would appreciate any ideas or examples.